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Our 2025 Vision

Ethics is a journey, one that continuously evolves and thereby requires continuous attention and efforts. We’ve started by breaking down what Ethical means to us. We are holding ourselves accountable with a roadmap of actionable steps—and you can follow along.

Formulation
Environmental
Social
Formulation

Being the most Clean that we can be.

Environmental

Being the most Sustainable that we can be.

Social

Being the most Welfare Conscious that we can be.

We’re Making Luxury Fragrance Transparent

Did you know that fragrance formulations are considered “Trade Secrets”? This means that brands are not legally required to list out every single ingredient they use. The only ingredients that must be disclosed and listed are the potential allergens—a list of only 30 ingredients in the US. All other ingredients (that are not considered potential allergens) are lumped into one “Trade Secret” ingredient listed as “Fragrance/Parfum.” 

Up next: Set the tone for transparency within the fragrance industry by providing our full list of ingredients.

Disclose List of Ingredients Disclose List of Ingredients
Disclose Full List of Ingredients– even Parfum. Disclose Full List of Ingredients– even Parfum.

We’re Defining Clean

The word “Clean” is trending in the fragrance and beauty industry, but what does that actually mean? There’s currently no standard industry definition of Clean, so we’ll define it so that it can no longer be used as a placeholder for good intentions, but rather as an industry standard to uphold.

Up next: Certify the “Clean” status of our ingredients with Made Safe.

Define our Clean based on our Flagged Ingredients Define our Clean based on our Flagged Ingredients
Safe Ingredients Certification with MADE SAFE Safe Ingredients Certification with MADE SAFE

Vegan and Cruelty-Free

Until this becomes the industry norm, we’re proud to be Vegan and Cruelty-Free. 

Up next: Certify the Vegan and Cruelty-Free status of our formulations with Leaping Bunny.

Cruelty-Free and Vegan Formulations Cruelty-Free and Vegan Formulations
Leaping Bunny Certification Leaping Bunny Certification

We’re Giving Back to Mother Earth

We’re closing the recycle loop

The future of fragrance is circular. Our end goal is to close the loop, to make our products fully recyclable. We’ve already started with Recycled Pulp Trays and Recyclable Bottles.

Up next: Making our packaging fully recyclable.

Recycled Pulp Trays, Recyclable Bottles Recycled Pulp Trays, Recyclable Bottles
Fully Recyclable Packaging Fully Recyclable Packaging
FSC Certified (Recyclable Paper, Glass, and Inks) FSC Certified (Recyclable Paper, Glass, and Inks)
Refill Program Refill Program

We're Committed to Promoting Diversity

We're Holding Our Supply Chain Accountable

We realize that bettering our company’s social standards is just one piece of the puzzle. We’re selecting supply chain partners that also share the same values to ensure that the social standard does not start and end with us.

Up next: Become a Certified B Corporation.

Certified B Corporation (Meet standards of social and environmental performance, accountability and transparency) Certified B Corporation (Meet standards of social and environmental performance, accountability and transparency)
International Labor Organization (certify good labor practices of our manufacturing partners) International Labor Organization (certify good labor practices of our manufacturing partners)
SA8000 Certification (leading social certification standard for factories and organizations across the globe) SA8000 Certification (leading social certification standard for factories and organizations across the globe)

Profitability Means Giving Back