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Conscious Commitment
We’re on a continuous journey to do better and be better.
Transparency is one of our core values—so we’re sharing where we stand, what we’re doing, and how we plan to keep moving forward.
Our commitment to ethics shows up in three key ways:
Formulations: what we make
Sustainability: how we make it
Social Impact: who it touches
Formulations
Our fragrances are vegan, cruelty-free, Leaping Bunny certified and Clean at Sephora.
We’ve also created our own definition of Clean—an overused and under-defined buzzword.
Clean is more than a marketing label—it’s a standard we hold ourselves to.
To us, Clean means formulating without ingredients on our “Blacklist:" a growing list of ingredients flagged by global regulatory bodies for potential health or environmental harm. If it raises concern, we take it out.
See our full Blacklist here.
The Blacklist
Regulatory agencies like IFRA and the EU each have a list of banned ingredients that cannot be used in fragrance products. Beyond their lists, we’ve gone ahead and blacklisted even more ingredients from our formulations that may be considered toxins. See what we've Blacklisted below:
- 2-methoxyethanol
- acetaldehyde
- acetone
- acetonitrile
- Allergens including Nuts, Gluten, etc
- animal-derived ingredients, including fats, oils, and musks
- benzalkonium chloride
- BHA (Butylated Hydroxyanisole)
- BHT (Butylated Hydroxytoluene)
- Benzophenone
- Benzaldehyde
- Benzyl Acetate
- bisphenol A(BPA)
- butoxyethanol
- coal tar
- Dioxane 1,4
- EDTAs
- Ethanolamines including DEA/TEA/MEA/ETA
- Ethyl Acetate
- Ethoxylated ingredients
- ethylenediaminetetraacetic acid
- Formaldehydes, formaldehyde-releasing agents
- hydroquinone
- mercury and mercury compounds (thimerosal)
- methyl cellosolve
- methylene chloride
- methylisothiazolinone/methylchloroisothiazolinone
- Mineral oil
- oxybenzone
- Parabens (Ethylparaben, Butylparaben, Isobutylparaben, Isopropylparaben, Methylparaben, Propylparaben)
- PEGs
- Phthalates
- polyacrylamide/acrylamide
- polycyclic musks and nitromusks
- Polyethylene Glycol
- PTFE/PFOA
- resorcinol
- Retinyl palmitate
- Silicones (Cyclical Silicones like cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6), and cyclomethicone)
- Sulfates SLS and SLES
- Synthetic Dyes
- thimerosal
- toluene
- triclocarban
- triclosan
- Acrylates (Ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate)
- Aluminum Salts
- Styrene (Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene, copolymer, styrene oxide, styrene)
- Carbon Black
- Lead/Lead Acetate
- Nanoparticles as defined by the European Commission (http://ec.europa.eu/growth/sectors/cosmetics/products/nanomaterials_en)
- Parrafin
- Petrolatum
- Phenoxyethanol
- Talc
- Undisclosed synthetic fragrances*
updated 07/2023
Sustainability
It’s no secret that the fragrance industry relies heavily on harvesting Mother Earth’s resources.
That’s why we partner exclusively with perfume houses that prioritize both environmental and social responsibility when sourcing raw materials from around the world.
And when nature isn’t a sustainable option, we turn to synthetic alternatives that minimize impact without compromising scent.
As part of our ongoing efforts to become more sustainable, we’re working toward fully recyclable, reduced-impact packaging. In the meantime, a majority of our packaging is currently recyclable.
You can find our recycling guide here.
Social Impact
We’re committed to empowering all those who touch our products, from members of our team to our community.
As a female-dominated, diversity-focused brand, we foster a culture of representation and growth. Through mentorship programs and professional development opportunities, we invest in helping our team grow—personally and professionally.
This commitment extends beyond our walls. We offer grants and partnership opportunities to our community, including support for female business owners through initiatives like our International Women’s Day program here.