Vicken shares your passion for Commodity and is whole-heartedly dedicated to bringing back the brand and its fragrances. He’s been inspired to take you along our entire relaunch journey with a behind-the-scenes docuseries.

The first few days after a deal closes are essential for gathering the final bits of information. Vicken utilizes this time to fly to London and meet with two key Commodity contacts, except the deal wasn’t technically closed...

A brand is only as strong as its team. Thanks to Vicken’s first company, Europerfumes, Commodity already has an all-star team in place. The only thing left to do? Tell the team… Their reaction? Priceless.

This week we find out what you can expect to receive when you “buy a brand” including the remaining inventory. However, expectations don’t always match reality. After a few lessons learned, Vicken finally receives his Commodity inventory.

Shelf space in any store is limited. While we wish all Commodity fragrances could be presented, this week we had to make the tough decision of which to “keep” for stores. Don’t worry, all of your favorites will still be available online!

Ever wonder how a fragrance is developed?   Today’s episode takes us to Symrise, a 200+ year company that produces flavors and fragrances for food and beauty brands worldwide. 

We’re disposing of this old industry jargon for describing scent concentrations to give you more control over the projection of your scent, over your “Scent Space”. Three new classifications regarding potency: Personal, Expressive, Bold.

We're in this together.

A lot happened during lockdown: our orders –and hair– grew, the warehouse was reorganized, a new business was purchased, and a new fragrance was developed… Thanks to your support, we’re coming out even stronger on the other side!

The new website’s product page. A combination of 2D and video for a more interactive understanding of the scents. Click HERE to take a quick, 2 question poll about these Product Page videos