Also in shock was Vicken Arslanian, owner of Europerfumes, the leading US distributor of niche fragrances. In late 2019, Vicken decided to seize the immense opportunity left behind by Commodity and purchased the brand.

The new founder -- or re-founder as we like to call him -- Vicken Arslanian shares your passion for Commodity and is whole-heartedly dedicated to bringing back the brand and its fragrances. The process of rebooting a brand is long and difficult, but channeling all of your patience and excitement, he’s been inspired to take you along our entire relaunch journey with a behind-the-scenes docuseries: 2-10 minutes episodes disclosing information about the relaunch and other details usually discussed behind closed doors.

The first few days after a deal closes are essential for gathering the final bits of information. Vicken utilizes this time to fly to London and meet with two key Commodity contacts: former founder, Ash Huzenalub, and design team, Ico Design. Except the deal wasn’t technically closed... 

A brand is only as strong as its team. Thanks to Vicken’s sister company, Europerfumes, Commodity already has an all-star team in place.

The only thing left to do? Tell the team…

Their reaction? Priceless.

This week we learn what you can expect to receive when you “buy a brand,” including the remaining inventory. However, expectations don’t always match reality. After a few lessons learned, Vicken finally receives his Commodity inventory -- some of which is now available on our website.

Shelf space in any store is limited. While we wish all Commodityfragrances could be presented, we had to make the tough decision of which to “keep” for stores. Don’t worry, all of your favorites will still be available online! 

*A kind reminder that fragrance is subjective, so please don’t be offended if your favorite didn’t make the in-store cut

**By popular demand, MOSS has been added back into the store line-up.

Episode six takes us to Symrise, a 200+ year company that produces flavors and fragrances for food and beauty brands worldwide. There Vicken sits – or should we say role plays -- with the Symrise team and Senior perfumer David Apel, aka Anderson Cooper, to explain the difference between developing “commercial” and “artisanal” fragrances.

The short answer? Artisanal fragrances are born out of an artistic exploration with a perfumer. One that aims to make the best olfactory scent possible. 

Smells good doesn’t it?

Toilet water? 

Yeah, that’s the literal translation of those three little words on the front of your perfume bottle: Eau De Toilette.

We’re disposing of this old industry jargon for describing scent concentrations to give you more control over the projection of your scent, over the space the scent takes-up around you, over your “Scent Space”. Three new classifications regarding potency: Personal, Expressive, Bold.

Stay tuned for more information to come in the FALL OF 2020.

A lot happened during lockdown: our orders –and hair– grew, the warehouse was reorganized, a new business was purchased, and a new fragrance was developed… Thanks to your support, we’re coming out even stronger on the other side!

The time has finally come! Book, Gold, and all your other favorite full sizes are being restocked! Don’t forget to add them to sign up to get an email as soon as they’re restocked by navigating to the product page and selecting “Email When Available”.

We’ve officially restocked most of your favorite which marks the end of Season 1, our relaunch journey.

During Season 2, we will be giving a sneak peek into Commodity’s future. New fragrances and developments, and in this episode, the new website’s product page. A combination of 2D and video for a more interactive understanding of the scents.

But our future hasn’t been decided and we want YOUR HELP navigating.  Click the button below to take a quick, 2 question poll about these Product Page videos.

A Lover, a Hater, and the Maker of our Gold fragrance walk into a room…

Three different perspectives, one best-selling fragrance, and hopefully a fuller picture of what Gold actually smells like.