Vicken shares your passion for Commodity

The first few days after a deal closes are essential

A brand is only as strong as its team. Thanks to Vicken’s first company, Europerfumes...

This week we find out what you can expect to receive when you “buy a brand”

We had to make the tough decision of which to “keep”...

Ever wonder how a fragrance is developed?

We’re disposing of this old industry jargon

We're in this together.

A lot happened during lockdown...

A combination of 2D and video for a more interactive understanding of the scents.